Tuesday 2 April 2013

What is an artworker?

I've been in the industry since the year 2000, and it seems the majority of people I come across don't fully understand my role (even people I've worked with/for)

An artworker is not a designer or a printer...we do work together, and there are elements of our roles which overlap (you may come across designers and printers who can artwork as well)

Typically, a designer will design 1 page, 1 spread, or one section. Once the client signs off the visuals, they'll be given to an artworker, who will recreate the visual, so that it is print-ready, a style sheet, and technical requirements such as adding bleed, checking swatches and images are CMYK, and so on.

Then they will usually flow in and format the text which is supplied*, which might be 12 pages, or could be 120, or anything – depending on the length of the document...the amount of pages will need to be a multiple of 4, so that the printed document will stitch together properly. This is known as pagination/imposition.

Other jobs which we carry out may include making amends (whether they are design/account management/client/proofreader ones), retouching**, transcreation/localisation/international adaptation, and getting the document ready for printing/repro/online use/interactive use/or even mobiles/tablets.

*this is also known as typesetting, and is sometimes done by a typesetter - our roles also overlap!
**also sometimes done by a retoucher - our roles also overlap!!

No comments:

Post a Comment