I've been in the industry since the year 2000, and it seems the majority of people I come across don't fully understand my role (even people I've worked with/for)
An artworker is not a designer or a printer...we do work together, and there are elements of our roles which overlap (you may come across designers and printers who can artwork as well)
Typically, a designer will design 1 page, 1 spread, or one section. Once the client signs off the visuals, they'll be given to an artworker, who will recreate the visual, so that it is print-ready, a style sheet, and technical requirements such as adding bleed, checking swatches and images are CMYK, and so on.
Then they will usually flow in and format the text which is supplied*, which might be 12 pages, or could be 120, or anything – depending on the length of the document...the amount of pages will need to be a multiple of 4, so that the printed document will stitch together properly. This is known as pagination/imposition.
Other jobs which we carry out may include making amends (whether they are design/account management/client/proofreader ones), retouching**, transcreation/localisation/international adaptation, and getting the document ready for printing/repro/online use/interactive use/or even mobiles/tablets.
*this is also known as typesetting, and is sometimes done by a typesetter - our roles also overlap!
**also sometimes done by a retoucher - our roles also overlap!!
Showing posts with label artworking. Show all posts
Showing posts with label artworking. Show all posts
Tuesday, 2 April 2013
I've had another idea...
I don't get many ideas very often, and then when I do, they all come along at once!
In order to build upon my new number 1 ranking, I thought about submitting my blog to some blog search engines/catalogues...I did this a few years ago, so I'm surprised I'd forgotten about it, until now!
The only thing that seems to have changed from 2010 is that there are less free services, and most seem to charge a fee now!
One free one that I came across can be found here, but they have a requirement that you have at least 10 posts (I only had 8, so I'm quickly writing 2 more now)
:)
PS. my site can be found here: freelance artworker
In order to build upon my new number 1 ranking, I thought about submitting my blog to some blog search engines/catalogues...I did this a few years ago, so I'm surprised I'd forgotten about it, until now!
The only thing that seems to have changed from 2010 is that there are less free services, and most seem to charge a fee now!
One free one that I came across can be found here, but they have a requirement that you have at least 10 posts (I only had 8, so I'm quickly writing 2 more now)
:)
PS. my site can be found here: freelance artworker
Monday, 21 January 2013
Still riding high!
I haven't touched the blog or the site for nearly 2 weeks, and I still appear in 7th place on Google, if you do a search for "freelance artworker" :)
Looks like all my groundwork has paid off - although I will try and keep both up-to-date from time-to-time :)
One thing I noticed, Firefox and Chrome's results now tally up the same, but Safari's is still different (I appear on page 4 there, and my pinterest page features higher up the ranking than my actual website - oh well, at least it's on the radar!)
Looks like all my groundwork has paid off - although I will try and keep both up-to-date from time-to-time :)
One thing I noticed, Firefox and Chrome's results now tally up the same, but Safari's is still different (I appear on page 4 there, and my pinterest page features higher up the ranking than my actual website - oh well, at least it's on the radar!)
Wednesday, 9 January 2013
Top spot on Google! 1 out of 171,000!!!
Only a couple of days later, and my website comes out on top of Google, if you search for "freelance artworker"!
Currently listed as number 1 out of 171,000 results!
Currently listed as number 1 out of 171,000 results!
Monday, 7 January 2013
Success on Google! Top ten position! Number 4!
On my previous blog, I stated on 28th December, that I wanted to get my website into the top ten on Google, if you searched for "freelance artworker", as I was languishing at position 50-to-60-something...
10 days later, I've done it! My site is in the top ten...riding high at number 4!
I know it won't stay there on it's own...I'll have to keep working on my site, and making sure I keep my blog up-to-date - as content is king!
For some tips and advice on how I did it, please read the previous posts on this blog, and my previous blog
I guess that the only thing I can do, to try and top this - apart from keep it in the top ten - is to improve it's position...and one thing I haven't figured out is why Safari, Firefox and Chrome all have different results? Maybe because Chrome is Google's, it's more up-to-date? Personally, I prefer to use Firefox, so maybe my results are based on the cache...I might need to clear it.
10 days later, I've done it! My site is in the top ten...riding high at number 4!
I know it won't stay there on it's own...I'll have to keep working on my site, and making sure I keep my blog up-to-date - as content is king!
For some tips and advice on how I did it, please read the previous posts on this blog, and my previous blog
I guess that the only thing I can do, to try and top this - apart from keep it in the top ten - is to improve it's position...and one thing I haven't figured out is why Safari, Firefox and Chrome all have different results? Maybe because Chrome is Google's, it's more up-to-date? Personally, I prefer to use Firefox, so maybe my results are based on the cache...I might need to clear it.
Wednesday, 2 January 2013
Sitemap
I've set myself a goal, to try and get my test website listed in the top ten results on Google, when you do a search for "freelance artworker"...on thing I noticed is that, although I have a sitemap on there, Google's webmaster tool didn't see it, so I have generated one and pointed Google to it...
Hopefully, this will improve my ranking, and promote me up to the 1st page!
Hopefully, this will improve my ranking, and promote me up to the 1st page!
Monday, 31 December 2012
I missed a trick!
I posted this just now, on a blog called "freelancing", on a different blog address:
http://yewhew.blogspot.co.uk/
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My name is Mark Castro-Garcia, and I'm a freelancer...I set myself a goal, to get myself listed on the first page of results on Google, when you search for "freelance artworker" (ie. in the top ten).
The other day, I noticed I'd risen from the 5th page to the 3rd page, at position 21...this morning I checked, and I'm in at number 11, on page 2! Only one more increase, and I'll have achieved my goal! I won't stop there though...I intend to keep on improving - I mean for a start, my page/site is pretty sparse, so I will work on the content and the layout more, and keep updating my blog regularly as well.
One thing I've spotted is that the old link to my blog, via my site, directed people to a specific blog entry, and not my whole blog, so I've corrected that now...hopefully that will make a difference, as I've heard that blog content can be just as important to SEO results as site content.
---
the trick I missed is that if I am trying to boost my connection with the search "freelance artworker", then it would make sense that my blog is called that, and so is the address! I will now amend my site's blog link again, and then carry on adding to this blog from now on
http://yewhew.blogspot.co.uk/
---
My name is Mark Castro-Garcia, and I'm a freelancer...I set myself a goal, to get myself listed on the first page of results on Google, when you search for "freelance artworker" (ie. in the top ten).
The other day, I noticed I'd risen from the 5th page to the 3rd page, at position 21...this morning I checked, and I'm in at number 11, on page 2! Only one more increase, and I'll have achieved my goal! I won't stop there though...I intend to keep on improving - I mean for a start, my page/site is pretty sparse, so I will work on the content and the layout more, and keep updating my blog regularly as well.
One thing I've spotted is that the old link to my blog, via my site, directed people to a specific blog entry, and not my whole blog, so I've corrected that now...hopefully that will make a difference, as I've heard that blog content can be just as important to SEO results as site content.
---
the trick I missed is that if I am trying to boost my connection with the search "freelance artworker", then it would make sense that my blog is called that, and so is the address! I will now amend my site's blog link again, and then carry on adding to this blog from now on
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